Content marketing. Inbound marketing. Content promotion. Three phrases that could make any newbie freelance writers shudder in fear and apprehension. Are these relevant to freelance writing? Yes. Could these help budding freelance writers? Absolutely.
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Content marketing is a part of a freelance writer’s work. Without this you will be outsmarted by your competitors and you will end up at the bottom of the pile of millions of online writers swarming in the internet. How else could your job application be seen or noticed by an employer if you lax in this department?
Aside from having superb writing skills and a shiny website, promoting or marketing your content is a must as well. View freelance writing as a business and not a mere gig or part-time work.
As I progress in this type of career, I realized how difficult this is. How many articles are published online in a minute? Google it and you will be surprised. A foolproof content marketing strategy can beat this kind of digital noise.
I want to be heard. I want to be seen. I want the whole world (the netizens) to know I am a freelance writer. How did I do this? Read on.